“Each new idea passes through three stages. First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as being self-evident.”

Schopenhauer (1788 - 1860)

"If you have an apple and I have an apple and we exchange these apples then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas."

George Bernard Shaw


With an academic background in computer science and business administration, Hans-Heinrich Siemers has spent more than 25 years working for some of the top international high-tech Enterprises.

After covering roles in software development, consulting, solution- and business development, and partner management at Software AG and Oracle, he joined SAP in 2000 as a global solution manager for CRM.


Starting in 2004, Hans-Heinrich Siemers‘ focus at SAP shifted to building internal and external business incubators and start-up networks. He turned an SAP Research initiative into a global business incubator that produced several proofs of concept per year, which partially ended up as SAP products. In addition to his internally focused activities, from 2011 to 2015 he acted as CEO and managing director of “innoWerft”, SAP's external business incubator located at its headquarters in Walldorf.

After handing over the start-up-“engine” in 2015, Hans-Heinrich Siemers joined the IoT Strategy & Innovation team, where he leveraged his corporate and external innovation experience to create a concept for an SAP innovation-support-as-a-service from challenge to business (“StArtuP Factory”).


Within this context he co-shaped in 2016 the new University Alliances initiative “SAP Next-Gen”, running first co-innovation projects at universities addressing real digital transformation challenges from customers together with students and industry partners.

Since 2017, he works on a “Digital Business Factory” providing innovation-as-a-service within SAP’s global Co-Innovation Lab (COIL) Network.

Serial Co-Investment Framework provided by a strong business-partner-network.

GroWups mission is to let ideas grow to successful ventures.

For this, the group initiates and accompanies co-innovation projects, combines entrepreneurs, startups, corporations and investors with best-practice ingredients and innovation support services.

GroWup creates new innovative business proposals for corporations, supports entrepreneurs, and startups to shape their ideas, sets up and grows their businesses, and organizes necessary investments.

Investors can obtain a targeted deal flow according to their investment strategy. With Co-Investment-Framework planned investments can be complemented with Partner-Investors and therefore safeguarded and leveraged.


The GroWup Group provides a holistic combination of powerful venture support services contributed by our business partner network.

Grow Ideas to Successful Ventures

Contact Us

Hans-Heinrich Siemers

GroWup Venture Services

In den Märzwiesen 18

D-69231 Rauenberg

Tel.: +49 (0) 6222 -769 461



Copyright: Hans-Heinrich Siemers' GroWup Venture Services